MSN to bring out it's own version of web analytics

e-Marketing By Design has learnt that Microsoft intends to bring out a version of web analytics that will compete with Google. Microsoft entered the paid search arena last year, since which it has has used tools such as geographic and demographic targeting. Building on it's existing tools Microsoft has released a web analytics tool called Gatineau. This provides advertisers with insight into where their customers are coming from, what pages they visit, how they leave, and more.


The key features of Gatineau include: marketing campaign reporting, click and visitor tracking, demographic and geographic segmentation, conversion tracking, paid and natural search analysis, and visitor information. Types of browsers, languages, operating systems and resolutions are all included in Gatineau’s aforementioned visitor data.


It is currently still in beta phase and unlike Google's tools it will charge you $5 for the privalege of trying it out. Soon AdCenter customers will be receiving free access. Like Google, Microsoft plans to offer its analytics tool at no charge in the near future. Although Gatineau comes to us two years after the release of Google Analytics, the tool shows promise not only in its distinct reporting capabilities and interface but also as an expansion of AdCenter’s functionality. The expansion of these capabilities will, in turn, produce both a higher ROI for marketers and increased revenue for Microsoft.

e-Marketing By Design